My role on the Herbal Essences - FantasyHair.ca Ad Campaign, was to convert Illustrator layouts, provided to me by the client, into fully functioning Flash banners. The creative vision for these banners was ambitious, and the concept and layouts were quite complex and detailed. It was very important for file size to be kept at a minimum without losing out on image quality. These factors, among others, made this set of banners easily one of the most challenging, and subsequently, most rewarding banner advertisments I’ve ever worked on.

The banners were developed into 4 separate concepts, each in several sizes (leaderboard, big box, and skyscraper), in both French and English translations. Displayed below you will find the final big box banners for each concept.


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